The adverts, which began running on May 30, showcases the Nikon D5100 D-SLR, part of the Nikon Coolpix series, being an essential part of the modern social media life so exemplified in Hollywood by Kutcher himself. The cameras are described to have the quality lenses which has made Nikon such a formidable force in the photography world, whilst being compact, and indeed, the “smallest camera of its kind”. The Coolpix series of compact cameras boasts up to 36 times zoom and lowlight settings so that flash I redundant, amongst other features.

The Nikon D5100 D-SLR is pushed as part of a larger campaign involving traditional as well as social media, and feature Ashton Kutcher as well as the likes of Demi Moore, Bruce Willis etc. in cameo, and are marketed as part of the modern social-media focused life.

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